Gene Haas to Enter a Cup Car and Two Xfinity Teams in 2025

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LOUDON, NH – RIS – The news continues to break on the SHR collapse.  Gene Haas will remain a presence in NASCAR in 2025 but with a different outlook.

Haas Factory Team, led by Haas, will operate one of Stewart-Haas Racing’s Cup Series charters next season as the current iteration of the four-car program closes its doors upon the conclusion of the 2024 campaign. The team will additionally operate a two-car team in the Xfinity Series.

“My commitment to motorsports hasn’t changed, just the scope of my involvement,” Haas said in a release. “Operating a four-car Cup Series team has become too arduous but, at the same time, I still need a platform to promote Haas Automation and grow HaasTooling.com.

“Maintaining my presence in Cup allows Haas Automation to compete at NASCAR’s highest level, which is important to our customers and distributors. The Xfinity Series program provides a full weekend experience for our guests, and it delivers added depth and scale to our overall operation.”

No announcement about drivers is of note.  The rumors indicate Cole Custer will drive the Cup car, but the two Xfinity cars are inhabited by Custer and Riley Herbst at present.