GANASSI - Guardian Alarm Sponsorship

Guardian Alarm Partners with Chip Ganassi Racing for Multiple Races Across NASCAR and INDYCAR


SOUTHFIELD, Mich. (May 30, 2019) –Guardian Alarm, Michigan’s largest, privately-held security company announced today a business partnership with Chip Ganassi Racing (CGR).

The deal will see Guardian branding on the No. 9 PNC Bank Honda of Five-Time NTT IndyCar Series Champion Scott Dixon, who has the most wins of any active NTT IndyCar Series driver, as well as the No. 1 Monster Energy Chevrolet Camaro ZL1 of former Monster Energy NASCAR Cup Series Champion Kurt Busch.

Guardian Alarm is sponsoring the team at multiple INDYCAR and NASCAR races and will launch the partnership June 1 at the Detroit Grand Prix at Belle Isle in Detroit.

“By supporting the team, we’re supporting our customers that are passionate about the sport of racing, particularly in Michigan, Ohio and the surrounding areas.,” said Tom Erhardt, President and COO, Guardian Alarm. “We look forward to sharing in the success of our drivers Kurt Busch and Scott Dixon who will be racing this season with Guardian on their car. By supporting these drivers, we’re supporting their families and their fans, our valued customers.”

Guardian Alarm has provided services in Michigan and Ohio for more than eight decades, monitoring and protecting families and businesses, and bringing peace of mind to the communities where they live and work. Because Guardian Alarm understands how important it is to be passionate about what you do, the company wanted to engage in a sponsorship that had that type of relationship with their fans.

“When we began conversations with Guardian Alarm, we saw crossover between our team’s NASCAR and INDYCAR fans and their customer base,” said Doug Duchardt, COO, Chip Ganassi Racing. “The conversations moved quickly and we’re looking forward to having them as part of our partnership lineup. They have been following our racing programs very closely and we’ve already made some new business introductions, as well as some new fans.”

About Guardian Alarm

As one of the nation’s largest, privately-held security companies, Guardian Alarm has nearly 90 years of experience helping to monitor and protect families, employees and the communities in which they live and work. Serving customers in Michigan, Ohio, Indiana and Kentucky, Guardian Alarm is actively involved and regularly partners with a variety of local organizations in the areas where they serve their approximately 100,000 customers for home and business security services and medical response needs. Visit or for more information. To learn more, please visit

About Chip Ganassi Racing:

Chip Ganassi has been a fixture in the auto racing industry for over 30 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include two cars in the NTT IndyCar Series, two cars in the Monster Energy NASCAR Cup Series, two factory Ford GT’s in the IMSA WeatherTech SportsCar Championship, and two factory Ford GT’s in the FIA World Endurance Championship. Overall his teams have 19 championships and more than 200 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400, eight Rolex 24 At Daytonas, the 12 Hours of Sebring and the 24 Hours of Le Mans. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Concord, N.C., with a corporate office in Pittsburgh. For more information log onto


Tom Beeler

Tom has been a contributor to RIS since 1992, and has covered IndyCar, Formula 1, NASCAR, Grand-Am, ALMS and the 24 Hours of Le Mans. In addition to his RIS work, Tom has been a contributor for General Motors, Nissan, Toyota and the ACO.

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Volume 2019, Issue 5, Posted 11:18 AM, 05.31.2019