Haas F1 Team Names Rich Energy For Title Sponsor From 2019

Charles Coates/Getty Images

After spending the last three seasons having their own brand of sponsor, along with very small ones, the American Haas F1 Team announced this week that they will for the first time in the team’s history, incorporate a brand-new title sponsor in the form of the British energy company, Rich Energy, which will begin starting in 2019.

The company, which was linked to a group of investors interested in purchasing the Force India team, before Canadian Laurence Stroll won the bid, will most likely be involved in changing the livery from the Haas teams original red and silver, to the energy firm’s gold and black label.

Rich Energy has claimed that they have sponsored their product in 30 countries worldwide, and their main title sponsor on the Haas team’s car means that they intend to globalize their product, which will compete against such energy drinks that are in formula 1, such as the Mercedes team with Monster Energy, and with the legendary Red Bull team with their popular energy drink.

"We are delighted to become the official title partner of Haas F1 Team in Formula One.” Stated Rich Energy CEO William Storey to ESPN F1. “Our companies share a synergy in our work ethos, and our desire to bring something new to the table in an environment made up of established brands. We revel in competition, and through our distinctive collaboration, we're looking to further prosper, delivering an exciting concept for the promotion of Rich Energy to the consumer along the way. Formula One is a premium product in its own right, and our partnership with Haas F1 Team ensures we have a prized asset on which to build our global marketing efforts."

The team manager of Haas F1, Guenther Steiner, was also in agreement with the upcoming project.

“Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team," He said. We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields. It's going to be exciting for us as a team to be the focal point of Rich Energy's marketing endeavors, as we go into both new and existing consumer markets around the world in Formula One. As we have seen already this season, our own continued push for performance has delivered on-track, and I have no doubt that the platform we provide for Rich Energy will translate into equally favorable dividends."

With the contract beginning next season, it is most likely that not only the livery will be different, but maybe even the name, which could be called Rich Energy Haas F1 Team.

Mark Gero

A 16 year veteran of writing formula one racing weekend race reports, features and team launches, Mark has worked for such companies as all-sports, e-sports, The Munich Eye newspaper in Germany, racingnation.com and Autoweek. A former member for this site four years ago, Mark now is a contributor for R.I.S.

Read More on Formula 1 news
Volume 2018, Issue 10, Posted 9:36 PM, 10.26.2018